In recent years, some niche brands that have not yet achieved localization have accelerated their entry into China: Compared with Geely’s acquisition of VOLVO's “Doing a Field Play,” the combination of Huatai and Saab can be described as “flash marriage”. An international car brand is thrown into China's embrace or snarled here, which at least illustrates the fact that in the foreseeable future of the global automotive industry, the hope of the entire industry is in China. If various automobile brands cannot find opportunities in China, Then it basically has no chance. We believe that no one will be willing to be a latecomer behind the rapidly growing Chinese market, so we can see that many foreign car brands are more willing to start production and introduce new models in China.

Niche brands are not willing to do "leftovers"

In fact, major global automotive brands (excluding Rolls-Royce, Bentley, Ferrari and other ultra-luxury brands) have basically established joint ventures and put into operation in China. Many brands have come out this year to seek information from partners in China. Such as Saab, Fiat Chrysler, Ssangyong, Subaru, Jaguar and Land Rover, etc., these people are in the eyes of the "niche brand."

However, the niche market does not mean that there is no market. In today's pursuit of personalization by Chinese consumers, niche models have also achieved great development. SMART and MINI's hot sales in the Chinese market are examples. After the Beijing restricted license, Submarine Foresters of “niche” surpassed BYD F3 to become the first model on the market in Beijing. The individual analysis of these niche brands in China has different prospects. If Fiat had once suffered a loss in China, it could be said to have a long-term wisdom. After a new joint venture with GAC, Fiat has promised to redesign the model for China, and adopts the most advanced technology to become sincere. Latecomers can also learn from their predecessors' experience and take fewer detours.

Domestically, the ultimate breakthrough in sales bottlenecks. In addition to the recent hot media, "Chery made Subaru domestic" topic, the huge hand in the youth bidding for Saab also caused intense concern in the industry. In addition, Chrysler is also actively looking for the possibility of producing more cars in China, and the company plans to sell 40,000 cars in the Chinese market in 2011; Ssangyong signed a "China Sales Agency Agreement" with a large group in June. In September this year, Ssangyong Motor will start importing. The target is to reach sales of 30,000-50,000 vehicles in China by 2013; Jaguar Land Rover China has recently said in an interview with the media that domestic matters are still being carried out according to government requirements. Looking for the right partner.

In fact, whether it is the cooperation with domestic car companies to produce new cars, or to establish new sales channels with domestic dealers, the ultimate goal is to further share the big cake in the Chinese market. Many foreign brands have annual sales of 30,000 vehicles as the domestic market threshold. For example, Subaru sold 57,000 vehicles in China last year. The growth rate is among the highest in the imported vehicle market. However, if it wants to further increase sales, local production is an inevitable choice. And brands such as Chrysler and Saab, which were sold at very low prices, also hope to reduce the barriers to entry by working with domestic companies.

Subaru Marriage object: Chery Sales Target: The annual production of 150,000 Subaru and Chery's joint venture negotiations is nearing completion and is expected to be formally announced to the outside world by October. Subaru selected the domestic address in Dalian City, with an annual production capacity of 50,000 vehicles. The target of 100% load capacity in the future is to produce 150,000 vehicles per year. Dalian's domestic base will become the second largest overseas production base for the Subaru brand.

Subaru said that domestic factories will continue their own quality, and manufacturing levels will not be reduced. Subaru achieved 57,000 sales in China in 2010, an increase of 60% from 35,000 in 2009. This year, Foresters and Outback models entered the top ten of imported vehicle sales in the first half of the year. From the point of view of increasing domestic sales, first of all, domestic foresters are naturally preferred. The Forester 2.5T engine model price is more than 300,000 yuan, while the price of the main model 2.5L naturally aspirated engine model is 269,800 yuan, 279,800 yuan and 289,800 yuan. If it is made domestically, the price will drop by at least 20,000 yuan or more, so that the price of forest people will drop to the price range of domestic SUV models such as Tiguan and CR-V. It is reported that the models produced by the joint venture will not only rely on existing dealers, but also exclude the possibility of establishing a new dealer network.

Jaguar - Land Rover Marriage Object: Unknown Sales Target: Annual Production of 50,000 Vehicles Since last year, Jaguar Land Rover China has made a huge scandal in China. The joint venture partners include Chery, Great Wall, and JMC. Jaguar Land Rover China said in an interview that domestic matters are still being carried out according to government requirements. Previously Jaguar Land Rover executives even said: "Jaguar Land Rover made no clear timetable."

It is reported that Jaguar Land Rover has been in contact with a number of car companies in China since Jaguar Land Rover made domestic news in May last year, but there is no suitable partner. When Jaguar Land Rover CEO Ralf Speth talked about the domestic plan, he said: "Jaguar Land Rover plans to build a new factory in China that can accommodate 5,000 employees and have an annual output of 50,000 cars."

RalfSpeth stated that once a suitable partner is found in China, the project will start immediately. The project plans to invest 100 million pounds, and it expects to output 150,000 cars in the first three years. The data shows that in 2010, Land Rover's sales in China doubled to about 23,500, and China became the third largest market after Britain and the United States. Since the establishment of the Jaguar Land Rover China Sales Company last year, the Jaguar Land Rover dealer network is expected to expand to approximately 100 during the year. The establishment of an independent and well-established sales network will undoubtedly give Jaguar Land Rover the leverage to negotiate in the joint venture negotiations.

Saab Marriage Target: Large Group and Youth Automobile Sales Target: Annual Production of 160,000 Units In June of this year, a huge announcement announced that the company and Saab and Youth Automotive intend to set up joint venture sales companies and joint venture manufacturing companies in China. The group also signed a memorandum of understanding with the youth, Saab and Spyker. The memorandum stated that the joint venture sales company sells the Saab brand and the self-owned car produced by the joint venture manufacturing company. The three parties will hold 34%, 33% of the joint venture sales company, respectively. 33% equity. At present, the project is still waiting for approval from the National Development and Reform Commission. If Saab achieves domestic production, its factory will be placed at the current Xiaoshan production base for young cars, which was approved by the National Development and Reform Commission at the end of last year. The project's products were originally designated as youth car sedans and multi-purpose passenger cars. The construction scale is to produce 90,000 cars and 10,000 multi-purpose passenger cars annually. After becoming Saab's domestic base, the annual capacity design has changed. According to the plan of the youth car, it is necessary to achieve an annual production capacity of 160,000 Saab brand cars at the initial stage of the base, and domestic and foreign sales will be evenly divided. Moreover, with the joint efforts of both parties, the production capacity will be rushed to 200,000 vehicles as soon as possible. The first domestically produced models may be Saab 9-4 and 9-5.

These foreign brands are returning to Shuanglong's marriage: Target Group and SAIC Motor's sales target: 30,000-50,000 vehicles. In June, the huge automaker and SAIC Motor South respectively acquired Shuanglong's distributorship rights in North and South China. The plan is to restart SsangYong imports from August. This marks that once again the Korean Ssangyong Motor, which has withdrawn from the Chinese market since 2005, will join hands with China’s largest car dealer to fight the Chinese auto market. According to the agreement signed this time, the Dagu Automated Group and China South Automobile Co., Ltd. formally launched the sales of Ssangyong Motor in the Chinese market from August this year. Ssangyong Motor will use the new Korando-based Korando as the main model, and plans to introduce at least two new models each year in the future, in order to increase the export scale to 30,000 to 50,000 in 2013. According to the plan, by 2013, the number of Ssangyong dealers in China will increase to 150, of which 100 will be established. This year, the huge SsangYong plan will bring the number of dealers in the region to 50 and 80 next year. For this reason, Huge Swift has set up a huge Ssangyong sales company in Beijing and plans to sell 2,000 to 2,500 vehicles this year and 10,000 to 13,000 next year.

Chrysler Marriage object: Guangzhou Automobile Group (speculated)

Sales target: Unknown As Chrysler’s controlling shareholders and Fiat Fiat’s domestic process countdown, Chrysler’s domestic plans have also been put on the agenda. In fact, pulling Chrysler into the GAC Fiat system was a choice Fiat had to make. Since 2007, Daimler sold all its Chrysler shares and Chrysler was forced to withdraw from the Beijing Benz joint venture system. Chrysler finally has the opportunity to return to the Chinese market. From the perspective of Chrysler, as soon as possible to promote domestic production is the necessary guarantee for its future sales growth. At present, the domestic SUV market is booming, and Chrysler, who has emerged from the predicament, apparently wants to take another step. Chrysler’s sales target in China this year is 40,000, compared with 31,000 last year. The introduction of Jeep guides will be the main reason for the increase in sales volume.

Faced with Chrysler's constant expression of eager domestic sentiment, considering how to balance the development relationship between the Fiat brand and the Chrysler brand in China through market strategy will be a problem that Fiat urgently needs to solve. It is reported that Chrysler hopes to start production in China in 2013. It will produce cars with Fiat logos and the production guides will hang Chrysler logos. Domestic models should be Dodge’s models because Dodge models are more suitable for mass consumption.

Fiat Marriage object: Guangzhou Automobile Group sales target: annual production of 140,000 vehicles According to the plan, GAC Fiat production base is divided into two phases of construction. The first phase of the project will be completed and put into production in 2012, when it will form an annual production capacity of 140,000 vehicles and an annual output of 220,000 engines. The second phase of the project will be completed in 2014-2015, and will form a scale of annual production and sales of 250,000 to 300,000 vehicles. The first C-Medium, newly designed for the Chinese market, is expected to be introduced to the market in the middle of next year, after which a new car will be introduced each year.

Fiat is a global car expert who has entered the Chinese market more than 10 years ago. However, in 2007, due to the disintegration of Nanjing Fiat, Fiat almost disappeared from the eyes of Chinese consumers. During the 2008 Beijing Auto Show, Fiat announced a plan to rejuvenate its operations in China, restoring its business in China in the form of imported cars and accelerating the construction of new joint ventures. Fiat has adopted the strategy of domestically-manufactured cars and imported cars for sale in the country. There are currently 2011 models of Bravo and the Fiat 500, but now the sales of these two models are not very good.