LED intelligent lighting "chaos like a clump"
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August 30 00:04:13, 2021
Although in the field of intelligent lighting, companies such as Xiaomi and Haier have entered the market, many lighting companies have entered and exited. The terminal market is chaotic, but many aspiring companies are determined to take the road of wisdom, because they believe that the development of intellectual photos, I am not Wishful thinking. 1. Smart lighting, what do you think? Xie Lunhua, Chairman of Foshan Langshi Lighting: Based on the advantages of LED lighting, smart lighting has developed rapidly in the past two years. Intelligent lighting is a manifestation of high technology and fashion, and the consumer groups are mainly young people. Compared with traditional lighting, intelligent lighting can achieve safety, energy saving, comfort and high efficiency, so it has good development prospects in the home field, office field, business field and public facilities. Li Siqing, general manager of Guangdong Futian Electric: With the advancement of intelligence and the continuous improvement of user awareness, the intelligent market has developed rapidly, but the intelligent lighting is restricted by factors such as technical level and environmental level, which makes it difficult to form a market. There is a lack of interaction between the environment and the product. Xu Zhenfeng, general manager of Foshan Guoxing Photoelectric Lighting Division: The problems currently encountered by LED intelligent lighting are: (1) high cost; (2) lack of open interoperability agreements, no uniform standards; (3) lack of sufficient users Experience, users are not very aware of LED intelligence. The use of intelligence to enhance the added value of LED lighting is indeed an important direction for the LED industry in the future, but it should not be the mainstream in the short term. 2, intelligent lighting, why optimistic? Hu Weiyue, General Manager of Zhongshan Chimei'ao Lighting: Chi Mei'ao Lighting began to get involved in smart lighting in 2009. In recent years, LED lighting has developed rapidly, and vicious competition in terms of products and prices has followed. As a result of vicious competition, companies with capital strength survived, and companies without capital strength were eliminated. Surviving companies need to be transformed, and integration with high-tech electronic technology is a trend, this trend will certainly bring more opportunities, which is why I am optimistic about intelligent lighting. Zhao Nengxiang, Assistant General Manager and Director of Marketing Department of Guangdong Jinli Electric: SOK's exploration and practice in the field of intelligent lighting are at the forefront of the industry. As we all know, LED lighting products can reduce energy consumption by 40-50 compared with traditional energy-saving lamps; on the basis of SOK intelligent control LED, energy saving can be saved by humanized design and management of intelligent control system 30-40, double energy saving The effect is superimposed, and the final energy saving is as high as 70-90. Xu Zhenfeng, general manager of Foshan Guoxing Optoelectronic Lighting Division: LED companies involved in intelligent lighting do not all regard intelligent lighting as their main business, and the share of intelligent lighting in the entire LED lighting industry is still Less, functional lighting is still the mainstream. However, smart lighting will become a powerful weapon for companies to differentiate their competition and enrich their product systems. Therefore, in the long run, not doing intelligent lighting will constrain the development of LED companies. 3. Influx of foreign companies, attitude geometry? Xie Lunhua, Chairman of Foshan Langshi Lighting: I agree with the influx of non-profit companies into the field of intelligent lighting. Hu Weiyue, general manager of Zhongshan Chimeiao Lighting: I think it is a good thing for outside companies to join the field of intelligent lighting. I am looking forward to the combination of both companies in the industry and abroad to create more opportunities and wealth. Xu Zhenfeng, general manager of Foshan Guoxing Photoelectric Lighting Division: Throughout the years, the LED lighting industry has continued to show explosive growth. Since the market is open, we have an inclusive attitude towards the entry of foreign companies into the field of intelligent lighting. We also welcome companies from all industries to join. Hu Wei, Zhejiang Sunshine Lighting Marketing Director: Each industry has its own development characteristics, and new technologies may change the way they buy, but they will not subvert the essence of demand. Therefore, I have a wait-and-see attitude when developing companies develop smart lighting. In addition, the consumption characteristics of the lighting industry will not change, lighting is a low-profile category, demand will not explode, and the development of enterprises should be steadily moving forward. 4. What are the advantages of an outside company? Xu Zhenfeng, general manager of Foshan Guoxing Photoelectric Lighting Division: Most foreign companies developing intelligent lighting have mature intelligent control technology and overall solutions, but because these foreign companies have no experience in developing functional LED lighting, they may ignore some of the most basic LED lighting. The design concept; secondly, the performance of the LED lighting fixtures other than the control function may be degraded or the reliability of the fixture itself may be affected. Xie Lunhua, Chairman of Foshan Langshi Lighting: The advantages of Xiaomi, Haier and other foreign companies include: 1. Brand advantage and financial strength; 2. R&D technology and team. Their shortcomings are the lack of experience in the lighting industry. Hu Wei, director of Zhejiang Sunshine Lighting Market Planning: Foreign companies have advantages in capital and smart technology, and may acquire and merge some small and medium-sized lighting enterprises through capital advantages. Packaging with new concepts and letting companies grow explosively is the long-term way for companies to operate. 5, how to land, you talk? Li Siqing, general manager of Guangdong Futian Electric: When smart lighting products are truly cut into the market, more consideration is given to functional issues and price issues. Intelligent lighting technology has not yet been popularized, resulting in high product prices, which is also a major factor restricting its development. On the other hand, domestic brands have started late, foreign brands have occupied most of the market share, and domestic industry companies have not been able to compete with them. The improvement of product creativity, technology and technology needs to be considered. Xie Lunhua, Chairman of Foshan Langshi Lighting: At present, it takes a process for smart lighting to really enter the market, because there are some difficulties: high product prices and serious homogenization. Therefore, China's smart lighting market is not mature, and the concept of market consumption has not yet fully formed. Hu Weiyue, General Manager of Zhongshan Chimeiao Lighting: To truly carry forward the intelligent lighting, we must always insist on consumer-centered research and development products, and customize and design according to consumers' needs for lighting and effects. In my opinion, at present, the online video display offline experience mode of e-commerce mode is the best landing choice. 6, chaos, how to rectify? Li Siqing, general manager of Guangdong Futian Electric: At present, the market penetration rate of intelligent lighting products in China is less than 2, and the coverage rate is extremely low. Lighting companies should judge and analyze from their own strengths and weaknesses, learn from each other's strengths, integrate resources, pay attention to new technologies, and find out a sales model that belongs to intelligent lighting. Xu Zhenfeng, general manager of Foshan Guoxing Photoelectric Lighting Division: At present, the intelligent lighting industry is showing diversified and diversified development, but due to the lack of reasonable and perfect market regulation order, the industry is constantly in a chaotic situation. 7. Publicity and promotion, what are the plans? Xu Zhenfeng, general manager of Foshan Guoxing Photoelectric Lighting Division: The pace of Guoxing is as follows: (1) Bringing the mature dimmable color lighting products to the market; (2) In terms of communication protocols and control systems, National Star Research and technology reserves have been done. Hu Weiyue, General Manager of Zhongshan Chimeiao Lighting: Chi Mei's plan is as follows: (1) Determine development goals, stabilize the core of the enterprise, product development; (2) Cooperate with professional software R&D technical team. Zhou Haihua, general manager of Beijing Keyui Tianfeng Lighting: For the development of intelligent lighting, I think that the promotion of the company in the early stage should be more targeted and constructive, for example, to create a model in the experience store, explain intelligent lighting; technical breakthrough and cost control It is a necessary condition for the development of intelligent lighting, and enterprises should pay great attention to it. 8. What is the score in the field of wisdom? Zhao Nengxiang, Assistant General Manager and Director of Marketing Department of Guangdong Jinli Electric: Deep integration of intelligent control system and LED, double-effect energy saving can reduce energy consumption 70-90. SOK lighting intelligent control system can pass various terminals such as tablet PC, mobile phone and other products Control, automatically adjust the switch, combination mode and brightness according to the situation. Li Siqing, general manager of Guangdong Futian Electric: Foton Electric achieved technological breakthroughs through the use of wireless communication, wireless remote control, etc., to the direction of intelligence, making the use of products more convenient, and with the continuous advancement of intelligent control technology, lighting products The function is also expanding.