Tesla, Roewe e50, these pure electric cars, can always be your new choice for travel. Stimulated by the restrictions on purchases in cities such as Beishang, Guangjinhang, many business enterprises began to provide car rental services and were keen to form a new energy car rental fleet.
At one glance, it is one of the most radical companies in the application of new energy vehicles. Cai Lihong, a car rental director and executive vice president, believes that the rental model solves the charging pain point of electric vehicles. Jianyuan Capital CEO Wang Wei and others believe that the rental model can solve the user's residual value worries. Both of these should be the reason for the booming of many electric car rental projects.
The new energy car rental model was hailed by the Global Automotive E-Commerce Conference on November 28. At the press conference of the conference, Cai Lihong, a car rental director and executive vice president who just returned from listing on the NYSE, told reporters that Zhang Ruiping, the founder and CEO of the car rental company, is signing a cooperation signing ceremony with Dongfeng Motor to explore new energy together. Car promotion. Previously, I entered into a strategic cooperation with SAIC passenger cars, participated in the bidding for the reform of the official vehicles of the central enterprises, and became the only car rental partner of BMW i3 in China, etc., all involving new energy car rental models. A car rental has already purchased pure electric vehicles such as Tesla Model S, Roewe e50 and BYD F3DM to more than 100 rental stores across the country. It can be said that the breadth and quantity of cooperation with new energy auto companies are the largest.
In addition, car rental companies such as Shenzhou Car Rental, Faxing Huabao, and Hanyu Car Rental have also launched new energy car rentals. New energy vehicles such as BYD, SAIC, Dongfeng, and BMW Brilliance have also tried to explore the marketing path through the leasing model.
In addition to traditional leasing companies, there are also many new entrants specializing in new energy car rentals. Zhejiang Shikong Electric Vehicle recently launched a service to rent a new energy vehicle. As long as the deposit of RMB 128,800 is paid, plus the rent of one yuan per month, consumers can drive away a Zhongtai pure electric car with a smart appearance. .
On November 5th, Shanghai Jiajiang National Independent Innovation Demonstration Zone Jiading Park began to test the water-time car rental mode. At present, there are 400 electric vehicle licenses for timeshare leasing in the park. The first pilot models include the General Chevrolet and the Roewe E50. In terms of price, 15 yuan in the first 30 minutes, 1 yuan per minute after 30 minutes, and 180 yuan in 24 hours.
In addition, according to relevant personnel of the Wuhan Science and Technology Bureau, which is responsible for the promotion of pure electric vehicles, many enterprises in Wuhan are in the “testing water” pure electric vehicle rental business in Han. According to the policy, citizens can use the new energy vehicles to charge for free, no fuel costs, and no bridge fees.
The lease mode solves the shortage of the new energy vehicle's pain point charging facilities, and the cruising range and consumption cost are not high. It is always the core issue that restricts the promotion of new energy vehicles. See how the rental model of the rental car company solves these pain points.
For the popularization of new energy vehicles, charging is definitely a huge difficulty. A new energy vehicle rental model just makes up for such shortcomings. Covering more than 100 cities, there are different models and different types of charging piles in more than 50 stores in Shanghai. Customers rent new energy vehicles to charge in our stores, thus solving a challenge in the user scene; It has cultivated a group of loyal users and is very recognized for new energy. Because they live next to our store, before the morning of work, customers open our new energy car, may also call two or three colleagues, come back to work at 6 o'clock to return to our store, recharge, save parking The fee, which saves the charging fee, is very high for the customer. For the car manufacturer, the challenge of charging the pile is precisely the strength of the glimpse, which is why Tesla cooperates with us. Cai Lihong said in an interview with the first electric network reporter.
Cai Lihong told reporters that the proportion of new energy vehicles in the current fleet is not high, and will continue to expand at a glance, such as the time-sharing lease of new energy vehicles on the streets of Paris, France.
In fact, time-sharing leasing has also landed in China. In Hangzhou, about 5,000 pure electric vehicles are running on the road and provided to consumers through time-sharing lease. This is the “micro-bus” jointly launched by Geely Holding and Kangdi Technology. It has two rental models for two-seater and four-seat. Consumers choose, car rental fees are calculated on an hourly basis, as long as you have a driver's license, with the rent. The service staff at the rental point will charge the idle vehicle at any time. And because of the short time and mileage of the car, consumers do not have to consider the charging problem.
Capital Chongqing New Energy Vehicle Financing Leasing New energy car leasing has not only won the favor of many car rental companies, but also won the favor of capital institutions such as Jianyuan Capital and ICBC Leasing. The financing leasing consumer service model is widely concerned by new energy car users. .
Tang Yunke, vice president of China Financial Leasing Co., Ltd., believes that the financial leasing product design is very flexible. The financial leasing car ownership belongs to the leasing company. The leasing company can manage the assets more effectively, control the risks more effectively, and use the leasing method to purchase more. There is enthusiasm to enter the market of new energy vehicles.
Zhu Ming, chairman of Nanjing Public Transport Group, also said that the new energy vehicle is in urgent need of financial leasing. He has revealed that by cooperating with ICBC Leasing, the use of after-sales leaseback can solve long-term and large-scale capital needs. The potential for a cooperative model is unlimited.
At the Global Automotive E-Commerce Conference, Wang Hao, chairman and CEO of independent auto finance provider Jianyuan Capital, said in an interview with the first electric network reporter that users bought three new energy vehicles because of battery, new technology and cruising range. There are concerns about the value of used cars five years later. How to provide customers with the right to purchase through financial leasing is not a complete ownership, and does not require users to worry about paying for environmental protection. The business model of sharing has actually begun, such as renting a car, driving a car, and renting a car with friends. Look at the change in consumption patterns, from one-time purchase to full sharing. In the middle, there may be a traditional lease like Shenzhou. On new energy vehicles, financial leasing should be a promotion for new energy vehicles. The best way to practice.
Wang Wei told reporters that the investment objective of Jianyuan Capital is to hold new energy vehicles through self-purchasing in the field of new energy vehicles, to form a large number of heavy assets, to find new innovation points and points of convergence for new energy vehicle rental promotion, and Actively carry out trials and investments in the financing of new energy vehicles.

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