MANN+HUMMEL Filters for Automotive and Construction Machinery Deeply Cultivate China's Market
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In 2010, MANN+HUMMEL, which has been deployed in the Chinese market for many years, has accelerated the pace of development in the Chinese market. Not only have two factories opened successively, but also focus on strengthening research and innovation and localization, introducing a new generation of spark filters and IQORON. New products such as compact air filters have deepened customer relationships and launched a series of brand protection actions to promote MANN+HUMMEL's development in the Chinese market to a new level. The impressive achievements of MANN+HUMMEL in the Chinese market have contributed greatly to the development of its global business. In 2010, MANN+HUMMEL Group's global turnover increased from 1.67 billion euros to around 2 billion euros, setting a record high.
Starting from groundbreaking in January 2009 and officially opening in May 2010, the construction of the MANN+HUMMEL China headquarters Jiading factory experienced the most difficult period of the global economy, but it was as expected under the strong leadership and commitment of MANN+HUMMEL. Completed construction and put into use. The Jiading new plant integrating production, R&D, engineering, sales, logistics and after-sales market warehouses will generate synergies and strengthen MANN+HUMMEL's pre-sale, post-sale and logistics services to help it become a one-stop supply of filtration solutions. Business. In order to meet the demand of China's truck market for high-quality parts and services and speed up the localization process, MANN+HUMMEL also established a new factory in Jinan. All employees of the Jinan plant come from China, adhering to MANN+HUMMEL’s consistent localization strategy. The opening of these new factories is an important milestone in the successful development of MANN+HUMMEL in China. MANN+HUMMEL will achieve more leaping development in China and accelerate the goal of becoming one of the strongest automotive suppliers in China.
Focusing on product R&D and insisting on technological innovation as the foundation for the growth of the company is the development philosophy that MANN+HUMMEL has always adhered to. In the midst of the global economic crisis, MANN+HUMMEL not only focused on saving expenses, but also placed product development and business development, and as always, invested 4% of the total annual turnover in product development. . An important function of the new plant in Jiading is the China Product R&D Center, which provides continuous support for MANN+HUMMEL’s further development in China. 
The Jiading R&D center will be completed in 2012 and can independently develop and certify all products for China. In terms of human resources, more than 50% of engineers at the Jiading R&D center have been or are being trained at the German headquarters. In terms of test capability, the R&D center has mass production test capabilities and is equipped with development test equipment capable of certifying almost all MANN+HUMMEL Filtration products. All test stands and test procedures are based on the global development of the MANN+HUMMEL headquarters in Germany. The requirements of the center are strictly compared and certified to ensure the objective accuracy of the test results.
The complete OEM OEM, industrial OEM and automotive sales are the three main businesses of MANN+HUMMEL in the Chinese market. In 2010, the three major businesses of MANN+HUMMEL went hand in hand and achieved remarkable results.
The complete OEM OEM business is developing very rapidly in 2010. At present, MANN+HUMMEL is accelerating the implementation of China's local customer strategy, including establishing a series of product development standards, price system standards, and market positioning evaluation standards for Chinese customer groups, which are different from the standard system for serving global automotive customers. It is suitable for the local Chinese customer market in terms of product, quality, cost and service response. In September 2010, Changan Automobile Group and the famous German supplier of joint technology products held by Changan Group, MANN+HUMMEL exhibited a full range of automotive products and focused on its industry-leading plastic products. At the same time, MANN+HUMMEL has also successfully introduced the first fuel filter module product of MANN+HUMMEL in China through cooperation with a well-known automobile company in Jinan. The life cycle of this product is the same as that of the entire vehicle. It only needs to be replaced. The filter element reflects the consistent commitment and contribution that MANN+HUMMEL has followed in its social responsibility for environmental protection. With the vigorous development of the Chinese auto market, MANN+HUMMEL will introduce more and more advanced product lines into the country, and will gradually increase the proportion of local customers in MANN+HUMMEL China OEM business scale. Thanks to its outstanding performance in quality, service, technology and price, MANN+HUMMEL once again won General Motors' "Supplier of the Year" award in 2010 and became the only company that has won this award for 18 consecutive years. 
In the automotive aftermarket market, MANN+HUMMEL's advantages in logistics and R&D have also been effectively utilized. With MANN+HUMMEL's continuous achievements in vehicle coverage and product development, the popularity and market share of MANN-FILTER are increasing. In order to get closer to the Chinese market, MANN+HUMMEL officially launched the Chinese trademark of “Man Filter†in early 2010. At the same time, in order to protect the vital interests of MANN brand filter users and maintain the brand image, MANN+HUMMEL launched a new generation of high-tech anti-counterfeiting labels in 2010 and launched a series of brand protection actions. In addition, MANN+HUMMEL's factories in Shanghai, Changchun, and Jinan are not only production bases but will also provide logistics services for MANN+HUMMEL aftermarket products. Through these logistics centres, MANN+HUMMEL can provide efficient and convenient services to customers in the regional market, thus improving overall competitiveness.
In 2010, MANN+HUMMEL China's industrial filter sales increased by 45% compared to 2009. As the demand for industrial users in China continues to increase, MANN+HUMMEL has actively adjusted its product strategy, continuously improved its service capabilities, and reached cooperation with more and more local manufacturers. At the same time, MANN+HUMMEL continues to invest in forward-looking basic research, and is currently working with key customers on many projects to develop next-generation standards for diesel filtration, exploring the degree of cleanliness and advanced water separation capabilities required in the future market.
In 2011, China's gross domestic product will continue to grow, and MANN+HUMMEL, which already owns three major production bases in Jiading, Jinan and Changchun, will maintain its good momentum of development in 2010 and will continue to be brilliant. In future planning, MANN+HUMMEL will increase the proportion of Asia’s overall sales revenue to 25%, while China remains an important part of MANN+HUMMEL’s strategic development in Asia. In 2011, MANN+HUMMEL will significantly improve the overall product quality and service, and strive to be the first-tier supplier in the hearts of all core customers. At the same time, MANN+HUMMEL will enhance its competitiveness by improving production efficiency and quality to ensure that the company will face fierce competition in the future. Sustainable development. It is worth mentioning that in December 2010, the MANN+HUMMEL Global Annual Management Summit was held in Shanghai, highlighting the important strategic significance of the fast-growing Chinese market for MANN+HUMMEL.
About MANN+HUMMEL Group
The MANN+HUMMEL Group is dedicated to the development and supply of original ancillary equipment for the international automotive and construction machinery industries. At present, MANN+HUMMEL Group has 12,800 employees in 41 regions worldwide. In 2010, the company's turnover reached 2.057 billion euros. In the automotive industry, MANN+HUMMEL products include multifunctional plastic air filtration systems, intake manifold systems, liquid filtration systems, air conditioning filters and cylinder head covers, and filter cartridges for after-sales service and maintenance of vehicles. In general engineering, process engineering and industrial manufacturing, MANN+HUMMEL's product range includes industrial filters, a range of products that reduce the carbon emissions of diesel engines, membrane filters for water treatment, filtration systems, and material handling systems. equipment.