More than 600,000 event page PVs, more than 2 million page views, and more than 14,000 user interactions. This is a group of tough guys who are not afraid of harsh challenges. This is a truck belonging to the truck. The harsh challenge of the driver, the two-month-long Kings Feast of the Million Kilometer Challenge ended in Shell's unification . For Shell Unification, this challenge is not an end, it is just a beginning.

Tough Guys Competition - A Testimony of Strength

On July 23, Shell initiated a new CH-4 Million Kilometer road challenge competition. Since then, over a period of two months, a "fighting battle" without gun smoke has been hot in the country.

Shell Unified Strategy and Market Deputy General Manager Chang Cheng

"Since the launch of CH-4's next-generation hydraulic king product in July, we hope to share this quality product with you. This challenge will convey one of the most important meanings is to witness! We hope to pass this contest." , Truly let the truck driver understand the CH-4 and witness the power of the new hydraulic king together. At the same time, we hope to experience the driving environment through close contact with the driver and constantly develop new products for the driver and us. It is a constant challenge, said Mr. Yan Ziyi, Deputy General Manager of Shell Unified Strategy and Marketing.

In this competition, the new hydraulic king has excellent performance in different working environments. Whether it is full of bumps and heavy loads, it is still extremely difficult to resist summer weather. Whether it is the overtime load, day and night, or dusty dust, or even the rough road, the unified hydraulic king of Shell has always been the same. It is always maintained under heavy load conditions. Lasting stability of oil pressure, providing strong power, significantly reduce component wear, maintain long-term engine performance, extend engine life, reduce sludge production, and provide efficient cleaning dispersion to protect engine cleanliness.

The reason why it has such outstanding performance is that it is inseparable from Shell's unified and pragmatic spirit. Including users who have engaged professional research companies to conduct comprehensive surveys on motor oil users, effectively understand the needs of users, launch "road test projects" before launching products, and go to the "new oil pressure million kilometers challenge" Witnessing that the company has developed a responsible product with a rigorous attitude. This challenge is not only a game for the company, but also a sense of responsibility and feedback to users.

"Although it is a joint venture, as a brand enterprise, we are in line with the first-ever system of international quality management system and procurement, and we can say that we are an enterprise that attaches great importance to the quality of raw materials and production quality in the industry. The same is CH-4, but the connotation of our CH-4 is not the same." Justin Cheng, the deputy general manager of the strategy and market that took over the Shell, highly praised the company's products. Shell unity is not just pure research and development. But starting from China's national conditions, close to the user, to provide real oil for everyone.

Deputy General Manager of Market and Strategy of Strategic Marketing Department, Chang Cheng and Yan Ziyi jointly interviewed by reporters

Experience Marketing - Approaching Users Understanding Users

Shell Unification has always advocated approaching users and understanding users. For companies, hosting the Million Kilometer Challenge is not only a test for the new hydraulic king CH-4, but also a unified concern for the real needs of users. "We hope to narrow the distance between truck drivers and us through this event, especially their use of the product to testify and build a bond between the product and the user." Shell unified positioning is always aimed at users, and hopes to interact with users. To provide them with more outstanding products than imagination.

In fact, prior to the hosting of the Million Kilometer Challenge, Shell unification began its activities in 2012, including on-road laboratories, phoenix strategies and more. Chang Chang explained, “When we were on the way to the lab, we went to a lot of different roads and saw a lot of truck drivers. They understood their living conditions, their behaviors, and their response to different road conditions. They even met them. Depressed and challenged, we also truly understood their inconveniences. Through their contacts, our R&D team is also pondering and researching the needs of users under different road conditions, including the new oil launched in July this year. King CH-4 is also the crystallization of the laboratory on the road. This is what our company has always advocated."

As Chang Zong said, Shell united itself to practice and use the experience marketing model to approach users to understand users. "In the face of more than six million heavy-duty truck drivers, we must understand their daily challenges." It is in this spirit that Shell Uniform has also produced the first microfilm for heavy truck users - -- "One Million One Thousand Kilometers."

Photo of Shell Leaders and Million Kilometer Challenge Winners

Many people are not unfamiliar with truck drivers, but few truly understand their real lives. Shell's unified production of such a micro-movie allows more people to feel the positive energy and powerful mental power in the heart of the truck driver, and at the same time feel Shell's unified support for truck drivers. "We look forward to meeting the next one million kilometers with the truck driver!" This kind of sensational approach undoubtedly allows more users to start to pay attention to the truck driver and the unified Shell support behind it.

General Chang also stated that this kind of experience for users is definitely not accomplished once or twice. After a long period of time, both end-users and maintenance personnel will have a long-term approach to experience and understanding. Including late-stage dealer sales, too.

"In order to practice and experience marketing more effectively, we have continued to carry out activities on the South and North Lines, including meetings with dealers, training exchanges, and even subtle influences on communication between truck drivers and distribution centers or logistics parks. It is simple, yet effective, and is currently in full swing among major provinces across the country. This is what we have been insisting on.” Chang always has confidence in the future of experience marketing.

Green ----- has been in action

In the process of approaching users, Shell has always been the user's needs as the number one priority, especially for the currently strongly promoted green environmental protection, Shell unity is standing at the forefront of the industry, and actively develop suitable for the current environment, the use of high-standard products.

"Shell is very focused on environmental protection. On the one hand, it comes from the high demand for lubricants when trucks are driving. There is no doubt that we must meet, and we will not exceed the national emission standards. Truck drivers using our products will be very assured. On the other hand, it comes from the company's own production and management. We strictly produce products in accordance with national legal standards and environmental protection requirements. Both the production process and the product itself strive to contribute to energy conservation and emission reduction. In particular, after the bridge and unified joint venture, we With more emphasis on energy conservation and environmental protection, we have spent a lot of energy to improve this requirement. Therefore, we are very confident that we are at the forefront of the industry."

With the escalation of national emission standards, energy conservation and environmental protection are in common use, and Shell unity is no exception. In particular, for the current popular CNG and LNG models, Shell unified product planning has been done. Although it has not yet been popularized, it has been simultaneously researching and developing. "This has always been our focus of research and development. Although we have not yet achieved universal adoption, we are ready to do so. We have the market and the demand. We will all see our efforts."

2013 is full of opportunities and challenges for lubricant companies. Whether it is the development bottleneck caused by the rapid economic growth or the diversification of product requirements in the lube market, it is undoubtedly a test for Shell Uniform. Faced with a complex and ever-changing market environment, Shell's unification has always been guided by the concept of “close to the user”, and in particular, as the second year of the implementation of the Phoenix Strategy, Shell Uniform has won a high degree of recognition from users with a perfect attitude. For this year's sales, he is very optimistic. He said that from July until now, it has exceeded the expected target. By the end of the year, we hope to reach a new peak. We will wait and see.

Laser Cutting Machine

China Metal Plasma Cutting Machine,Plasma Cutting Machine supplier & manufacturer, offer low price, high quality Metal Cutting Machine,Metal Flame Cutting Machine, etc.China Metal Plasma Cutting Machine,Plasma Cutting Machine supplier & manufacturer, offer low price, high quality Metal Cutting Machine,Metal Flame Cutting Machine, etc.China Metal Plasma Cutting Machine,Plasma Cutting Machine supplier & manufacturer, offer low price, high quality Metal Cutting Machine,Metal Flame Cutting Machine, etc.

Metal Plasma Cutting Machine,Plasma Cutting Machine,Metal Cutting Machine,Metal Flame Cutting Machine

Wuxi huaoulai automation equipment Co., Ltd , https://www.china-hol.com