Cold car in car sales market
In the car sales market, there are many different cars, some cars are very popular, and some cars are not purchased by most people. Today, let us take a look at the cold car in the market! â— Dongfeng Nissan Loulan Monthly average sales: 42 vehicles Unpopular reasons: overpriced single power Unpopular index: ★★★ At the beginning of its release, Loulan received much attention from the outside world, and it is generally believed that this will fill a fire for the domestic hot SUV market. However, when the listing price was announced, it attracted a loss. The guidance price of 48.88 million yuan was not low. This also destined for the fate of its applause. Summary: The reason for high pricing is mainly due to power and configuration. More people choose the city SUV for spacious space, and the power can meet the normal driving demand. I believe that if you replace the engine with a smaller displacement and remove some wind-raising but not practical configurations, and thus reduce the price to a more reasonable range, Loulan will have a good sales volume. â— Ford sharp circles Monthly average sales: unknown Unpopular reasons: large displacement pricing is high Unpopular index: ★★★☆ As early as 2008, Ford launched the love tiger to enter the domestic mid-level SUV market. Love Tiger is a big star in the United States, but this tiger came to China but showed "acclimatization." Consumers in China obviously do not have the American people "love the tiger." Dismal sales have quickly left people's attention. Summary: 3.5L may be the SUV's gold displacement, but this large-displacement model does not meet China's national conditions. Ford has already taken a step forward and plans to launch the 2.0T version in July. It is believed that there will be a good market performance. â— Fiat 500 Monthly average sales: unknown Unpopular reasons: brand recognition is not high to enter the Chinese market later Unpopular index: ★★★☆ When it comes to mentioning Fiat 500, it is inevitable to talk about its history. This classic car is indeed a great success. From the 1950s to the 1970s, the first Fiat 500 sold more than 3 million vehicles, and the title of the national car has become a miracle in the history of the car. Fiat has also been modelling it as a brand logo. Summary: How big is the brand's influence? This is no quantitative research, but I think most consumers still value the brand. For the Fiat brand, it is under the ownership of the Fiat Group with Maserati and Ferrari. There are many models in Europe and it is very influential. But at home, it seems that Fiat's memory still remains on Palio. There are many reasons for low brand awareness, such as single models, insufficient publicity, and so on. But the most critical thing is to be able to launch high-quality models in the Chinese market and get everyone's approval. Creating a brand is a long way to go, hoping that more and more outstanding models will be known to everyone. â— Guangzhou Automobile Honda Song Poetry Figure 3.5L Monthly average sales: 191 vehicles Unpopular reasons: positioning high cross-border shape is controversial Unpopular index: ★★★★ At the beginning of the listing of Gospod Charts, it was controversial. High pricing and high displacement of 3.5L made it superior. The poetry map is a product of cross-border, and a large part of this cross-border feeling is to be expressed through appearance. For this reason, the appearance has become the most controversial aspect of the poetry map. Those who love him will feel that he has a subversive beauty, but the avant-garde design of the poetic chart does not mean that everyone can identify with this beauty. Summary: At the beginning of the listing, there was only 3.5L displacement of the poetry map. Dismal sales led Honda to launch a 2.4L model. The small-displacement poetry figure was expected to increase, which also confirmed China’s “special national conditionsâ€. ".
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