Recently, KPMG released the "2016 Global Automobile Industry Senior Executives Survey" research report, which shows that in 2016 the on-board interconnection and digitization have surpassed emerging markets and new energy vehicles, becoming the top concern of the automotive industry executives. In the survey, more than 80% of people believe that the interconnection and digitization will bring a great impact to the entire automotive industry around 2020.

Data gradually becomes the core competitiveness of component suppliers

Automotive Internet set off a wave of human-computer interaction

"The realization of automobile interconnection based on big data has a positive effect on driving safety, reducing energy consumption, and improving the driving experience." Recently, Ji Donghui, Marketing Director of Bosch Automotive Multimedia Division China, said in an interview. Thanks to the networking and big data, the human-computer interaction and intelligent system technology will usher in the development climax. Ji Donghui believes that in the next five years, the development of human-computer interaction technology will present three characteristics: First, more intelligent, such as the realization of natural language interactions based on big data and deep learning, multiple rounds of interaction, etc.; second, new display technologies , such as virtual reality, augmented reality; The third is the emergence of new interactive technologies, such as gesture recognition, iris recognition.

At the same time, Ji Donghui stated that the development of human-computer interaction systems requires the rapid introduction of consumer electronics technologies, such as high-definition, organic laser display, and heterogeneous screens, which will promote cross-industry cooperation to become more common and no longer be confined to the automotive industry. Cooperation.

The reporter learned that in terms of interconnection, Bosch currently has two solutions, one is embedded, which is to rely on the CCU (interconnected control unit) to achieve security, security, tracked theft, vehicle interconnection (Car-to- Car, car and cloud interconnection and other functions; the other is the mobile Internet, that is, through the application of the mobile phone to the car display screen and through the control method to provide entertainment, news, social and navigation services.

Ji Donghui believes that these two solutions are effective ways and means of achieving interconnection, and more importantly, they must be able to provide good customer experience services and content. At present, Bosch's smart phone interconnection solution mySPIN, which is a vehicle-mounted human-machine interaction system, has cooperated with many domestic service providers. "MySPIN has cooperated with more than 20 of the most popular APPs such as Car Link App, Sogou Navigation and Gaode Navigation provided by Tencent to provide navigation, music, and maintenance services," said Ji Donghui.

Data gradually becomes the core competitiveness of component suppliers

The development of autopilot and driverless technology has transformed the car into a mobile data space with virtual product functions and service functions, and data is becoming more and more important for cars. In the next 5 to 10 years, the data will gradually become the core competitiveness of the parts suppliers. In the intelligent transportation stage, after the enterprises have mastered the owners' behavior data, they can provide more and richer derivative services. “Vehicles will generate a lot of data during use, such as traffic conditions, speed limits, road conditions, weather information, driving habits, etc. These information will greatly help reduce congestion and improve road usage,” said Ji Donghui.

At the same time, Ji Donghui said that there are data security risks in the process of using car big data, including hacking, personal information leakage, etc. These risks can be legitimately used data models, such as anonymous user data collection, the establishment of a legitimate business model, strengthening The security firewalls of the vehicle-mounted electronic appliances are used to avoid them.

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