Truck Race: Branding is more like entertaining
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Trucks are divided into light trucks, medium trucks and heavy trucks according to the DWT. Correspondingly, the domestic truck races are also divided into three kinds: light-card racing, medium-card racing and heavy-duty racing.
The domestic truck race first appeared in 2003 and was advocated by Dongfeng Liuzhou Steam Turbine. Afterwards, it was taken over by Futian Auman, the “settler,†and eventually passed to Shaanxi Auto, which is now the Shaanxi Steam Cup National Super Truck Contest. In order to increase the appreciation, after Shaanxi Automobile took over the truck competition, the heavy truck was refitted by adding heavy-duty off-road elements, and the four-wheel drive model was adopted so that the participating teams and spectators could see the wonderful wild shots in the cross-country race. Shaanxi Steam Truck's heavy truck quality and performance of thumbs up. In terms of propaganda and offensive, each station of the Shaanxi Auto Truck Contest will invite mainstream truck media to participate in the report. With the truck competition, Shaanxi Steam Heavy Trucks can earn a lot of reputation among domestic truck drivers.
After releasing the truck competition, Dongfeng Liuzhou Automobile and Foton Motor moved to the middle card and light truck competitions respectively.
The Foton light truck, which secured the top spot for light truck sales, held the first Le Mans Light-duty Endurance Race in 2008 and continues to this day. Interestingly, in each endurance race, though the racing cars are Foton AoLing light trucks, the engines are different—the first is Yunnei Power 4100QBZL, the second is Cummins ISF3.8 Power, the third is It was Cummins Power. In the fourth session (this year's light truck competition), Futian introduced a new national IV power. Through the light truck competition, the Austrian Bell light truck not only shows the quality of the vehicle to the user, but also highlights the engine's power and fuel economy.
The light trucks and heavy truck races were held by Futian and Shaanxi Auto respectively. As the first to participate in the truck competition, Dongfeng Liuzhou Motor Co., Ltd. saw the pin, and on May 31, 2011, the first Zhongka Extreme Challenge was launched. It is reported that in the China Card Extreme Challenge, there are 5 races throughout the year. Dongfeng Liuzhou also took this event to push its third generation of dragon products. However, in the beginning of the launch of the China Card Extreme Challenge, they have earned the attention of the media and card racing enthusiasts, but they are slightly weak in follow-up reports. The specific details of the 5 races are rarely known.
Looking at the three truck races, there are two common grounds, that is, the title of the competition by the person, then the game car is who's home; competing in the race is the driver or team, not a certain model. Insiders pointed out that the current domestic truck races mainly promote the products of the titled companies. Although there are also some competitions, the composition of the game's propaganda constitutes the majority. Many viewers also questioned when the truck races in China can compete with trucks of different brands on the same stage as abroad.