In 2009, Dongfeng Chaoyang Diesel Engine Co., Ltd. (referred to as “Dongfeng Chaochai”) achieved a record high in terms of production, sales, sales revenue, and other major operating targets. It produced 188,611 engines in total, an increase of 37% year-on-year; and sold 180,799 engines. It increased by 30% and both exceeded 180,000 units. The sales revenue was 2.13 billion yuan, a year-on-year increase of 18.6%. The dream of the company's annual sales revenue exceeding 2 billion yuan has been successfully realized.

In 2009, faced with the impact of unfavorable factors such as the global financial crisis, Dongfeng Chaochai seized the opportunity to formulate product targets and strategic plans based on the market and accelerate the pace of product R&D, resulting in the formation of 102, 3L, D, 4A, and five gas series. A product platform, a full range of products have reached the State III emission levels, of which 4102 engines from 100 to 120 KW have taken the lead in the formation of national IV emission level of mass production capacity, while completing the pre-research work of the National V engine, the product line is constantly expanding.

With market segments as the leading factor, Dongfeng Chaochai established trucks, passenger cars, engineering vehicles divisions and commodity market planning committees to ensure that the marketing strategies are formulated scientifically and implemented in place; and the 3rd Cultural Festival of “Ningxia Hongchao Chaixin” was held. “Caring for the Western Wages Wants Greater China” and other marketing activities continue to build a brand image of “high-quality motive power Chaoyang Diesel Engine”.

At the same time, it actively explored overseas markets, established service stations in Colombia and Venezuela, and established a basic service system for Dongfeng Chaochai in Kazakhstan, Algeria, and Vietnam, and initially achieved overseas development.

According to the person in charge of Dongfeng Chaochai, the company will continue to enhance corporate quality, build brand culture, strengthen strategic thinking, and further improve the company's development strategy in the medium-term business plan, and clarifies the development direction and development. Objective: In the next five years, Dongfeng Chaochai will develop international brands for both domestic and foreign markets, continue to maintain the preferred brand position of diesel vehicles for light vehicles, and make 3 to 5 litres of vehicle diesel engines reach the national sales volume, and at the same time Heavy-duty vehicle market expansion.

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