Foton Motor: No. 1 in Commercial Vehicles
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On June 28, 2012, the ninth "China's 500 Most Valuable Brands" ranking was released in Beijing. Foton Motor ranked 34th in the list with a brand value of 42.865 billion yuan and ranked fourth among auto companies. Ranked first in commercial vehicle companies.
In the “China 500 Most Valuable Brands†list, a total of 24 related brands including automobiles and energy were selected. As the leading brand of commercial vehicles in China, Foton Motor has been the number one brand of commercial vehicles for many consecutive years. The brand value shows an increasing trend year by year. The value of this year's release has increased by nearly 4 billion yuan from the previous session, an increase of 10.3%.
Since its inception, Foton Motors has attached great importance to brand building and actively participated in various large-scale events. It has successfully escorted the Beijing Olympic torch to summit Mount Everest, provided escort for the National Day 60th anniversary float parade, and helped the national women's volleyball team to compete in the London Olympics. Wait. These activities have greatly enhanced the social influence of Foton Motor and increased its popularity and reputation.
Foton Motors now has more than a dozen brands including Auman, Auhui, and Omar. In the "Futian Automobile 2020" strategy, the internationalization strategy and brand strategy are important components. In the internationalization journey, Foton Motor developed a detailed scientific operation strategy by focusing on the actual situation of foreign markets and carrying out secondary development of the brand. In order to enhance the brand's global influence, Foton Motor has established strategic alliances with world-renowned power brand Cummins and world-leading automotive manufacturer Daimler to create a world-class mainstream automotive brand.