Axle Parts Factory optimizes product structure
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“Products are the lifeline of the factory!†On February 26th, Wang Peng, director of Shiyan Parts Factory of Dongfeng Dana Axle Co., Ltd. again stressed the importance of optimizing product structure at the factory meeting. In 2008, the plant took the product's competitiveness, market share and output value as the main direction, actively adjusted its product structure, and strived to seize the commanding height in the market game.
In 2007, the plant successively adjusted the layout of five production lines, optimized the process of 13 production lines, increased the level of flexible production lines and production efficiency, and adapted to the production needs of “multiple varieties and fast-paced†production, with a year-on-year growth in sales revenue. .3%. This year, the plant will launch a series of strong products, weak products and new products to optimize the product structure and build the light cavalry in the market.
Make stronger products bigger. The current product of the plant is mainly divided into small parts series such as wheel brake drum series, brake series, bracket and adjustment arm, among which the hub brake drum series and brake series are the leading products, accounting for 59% and 34% of the total factory output value, respectively. Is a strong product of the factory. To this end, the plant will in-depth analysis of market demand, a comprehensive review and continue to improve the brake manufacturing and manufacturing capabilities, and strive to strive for product lines, and further increase the size of the brake.
Strengthen the weaker products. The automatic adjustment arm is a key project for the company's early investment, but it is still unable to produce in batches, resulting in huge waste. In 2008, the plant will actively communicate with relevant departments and customers, effectively solve the obstacles in market development, and strive to bring products to market as soon as possible. Through shafts and flanges are new products developed by the factory in 2007. The market demand is large and the technology content is high, but the production capacity is insufficient. In response to this, the plant has incorporated it into the key improvement issues and launched the CFT team's research. The target is to directly increase the output value by 50 million yuan.
Steadily promote new product development. The factory closely follows the pulse of the market. At the beginning of this year, the "collection number" of new product development was spurred, and a fierce attack was launched on projects such as F91A, Hino, S130, S190, and Hyundai Bridge in Korea. At the same time, the factory also pointed out that overseas areas, and actively strive for new product exports.
In order to ensure a qualitative leap in the product structure optimization work, the company actively sought to identify the targets and standards in the industry through SWOT analysis, and used the “third eye†to find problems in the physical cost, manufacturing process, and storage and transportation of its products. , and to improve, and constantly improve product competitiveness.