China National Heavy Duty Engine Sales Department Holds Marketing Conference
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From February 7th to September 9th, the marketing work conference of CNHTC Engine Sales Department was held in Hangzhou.
Wang Gensheng, chairman of the engine sales company, emphasized at the meeting that the engine sales department in 2014 will face market opportunities and challenges, but the opportunities are far greater than the challenges. It is necessary to continue to maintain the existing market, to study market opportunities and introduce new products through reform and innovation. , open up new market space.
Wang Gensheng made arrangements for the key tasks for 2014: First, to ensure the completion of various task indicators, and strive to consolidate the supporting cooperation with the existing supporting manufacturers; to improve the domestic and international sales of the ship; to be compatible with the phase IV of the auto manufacturers. In particular, it will increase the matching ratio in its main sales market and main selling products; and restore the market share of the wide body mine card. Second, with the output of MC series engines, the timing of the adjustment of the product structure and market structure of export engines began to appear. Therefore, the development of new products and new markets will be one of the key tasks for this year. In 2014, it will focus on breaking through the supporting work of passenger cars, excavators, cranes, bulldozers, etc., and set up a bus project group, an excavator project group, a generator unit project group, a crane project group, and a separate generating unit, generator set, and The production of engines, gas engines and other products put forward the requirements for quantity. Thirdly, in accordance with the requirements of the leaders of the group company, the engine sales department will strengthen and utilize the market research and market planning functions of the headquarters, and do a good job of reform, innovation, and pioneering work in 2014 to create a sales outside of China National Chengqi Engine Group. New era.
Ding Guichun, general manager of the engine sales company, gave detailed information on market conditions, completion of mission objectives, supporting host plants, electric ship market conditions, accessories and retail engine conditions, service work, marketing and promotion, and technical support. Summing up, analyzing, and putting forward the working ideas and efforts for 2014.
According to the projects they are responsible for, the various business executives conducted thorough research and study before the meeting and introduced all their opinions and analysis on market segments, project conditions, and product status to all marketing and service personnel, and proposed future work. Requirements and hopes; the meeting also organized personnel to visit the MC07 engine production line.
The meeting commended the 2013 model of the engine sales department, advanced workers, advanced departments and advanced branch companies.