China’s autonomous carmakers exported or exceeded 1 million vehicles this year for the first time

From the initial single sale of cars to the establishment of a sales network overseas, Chinese independent car companies are learning to “sell brands” in overseas markets, thus occupying more market share. A latest statistics shows that in 2012 China’s own-brand car exports will exceed 1 million for the first time.

On December 11, China's BYD Auto Co., Ltd. and a Bulgarian energy company formally signed a contract to prepare a joint venture company in Bulgaria to assemble and produce an electric bus.

As a leader in the field of new energy vehicles in China, BYD has accelerated the pace of expanding overseas markets in recent years. BYD's pure electric bus has been operating in North America and Europe. According to the relevant person in charge of BYD, it is a very important step for BYD to open up a European market to build a factory overseas.

China's other independent brand car company Great Wall Motor Co., Ltd., this year's auto export volume hit a new high. In the first 11 months of this year, the company exported a total of 85,000 vehicles, an increase of 32% year-on-year. In addition to selling cars, Great Wall Motors has paid more attention to brand building in overseas markets in recent years. At present, Great Wall Motors has established parts and assembly plants in more than a dozen countries including Russia and Bulgaria, and has established marketing networks in more than 80 countries.

In addition, auto brands such as FAW, Chery, Geely, and Lifan have also accelerated the expansion of overseas markets. Zhang Bing, General Manager of FAW Jiefang Automobile Sales Co., Ltd., told reporters that, unlike previous single-selling vehicles, Chinese self-owned brand car companies are now paying more attention to brand building while expanding overseas markets, and they have adopted methods to build distribution channels and improve after-sales service quality. To get more overseas markets.

Zhang Bing said. According to the latest statistics from the China Association of Automobile Manufacturers, in the first 11 months of this year, China’s own branded cars exported a total of 964,700 units, a year-on-year increase of 27.2%. According to this growth rate, the export of self-owned brands will likely exceed one million vehicles throughout the year.

The export volume of 1 million vehicles is definitely not a small figure for the growing number of Chinese auto makers. Since 2001, China's own-brand vehicles have gradually expanded into overseas markets and reached a peak in 2008. However, after being affected by the financial crisis, the export of self-owned brands was once frustrated.

“The reason why the previous years were so obviously affected by the external environment was that the original form was relatively extensive, which caused auto makers to often fall in the overseas market.” Zhang Yuliang, a dealer who is engaged in the export trade of Russian cars, said with deep feelings.

China's own branded car companies that learned their lessons began to try to “sell brands” in the “going out” process. In addition to establishing overseas factories, strengthening channel construction and upgrading after-sales services, they also acquired some well-known overseas companies, such as Geely’s acquisition of Wolff. And Australia’s transmission manufacturer, Wanxiang Group has acquired a number of parts manufacturing companies in Europe and North America.

According to the statistics of the Ministry of Commerce, as of the end of October this year, there have been 605 enterprises and institutions established by relevant companies in the automotive industry overseas, and 37 R&D and vehicle manufacturers.

Chen Lin, commercial counselor of the Department of Foreign Investment and Economic Cooperation of the Ministry of Commerce stated that China’s self-owned brand vehicles will not only expand sales scale, narrow the gap with world-class automobile groups, but also increase brand awareness through mergers and acquisitions of overseas assets. Get more overseas market share.

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