On the New Development of Road DCS
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Han Chen:
Development status:
After years of development, China's DCS market has now entered a period of relatively mature and stable industry segmentation. In some major process industries such as petroleum, chemicals, and power, it has basically established its mainstream DCS brand. The top three mainstream DCS brands in the industry accounted for most of the market share of the industry;
Foreign well-known DCS brands still have obvious advantages in large-scale projects and key projects, occupying most of the high-end markets. At present, domestic brands have also developed rapidly and their market influence has gradually expanded. The pattern of domestically occupied DCS occupying more low-end markets is being broken.
The competition in the DCS market has intensified, and the overall price has been declining year by year. However, the functions of the DCS itself have also been increasingly perfected, and the scope of application has gradually expanded, even penetrating some traditional PLC markets;
Traditional DCS manufacturers are no longer limited to just selling DCS systems themselves, but increasingly focus on DCS as a platform of "derivative" products and solutions, such as advanced control, energy management, and mobile solutions.
Application situation:
In addition to maintaining traditional loop control applications, the application of DCS systems has begun to integrate with applications such as data protection, alarm management, asset optimization, and production execution management to form an integrated process production control and management application platform. It is necessary to continue to promote the concept of integration, to be as open as possible and to be as intelligent as possible.
Shi Ping: With the development of electronic technology, processing technology and computer and network technology, DCS system hardware and software have undergone tremendous changes, DCS system reliability and availability technology has been perfect, DCS system began to consider more controllability With regard to applicability, more consideration has been given to the development of a DCS-based data acquisition platform. How to process these process data, device data, and DCS system data to obtain smooth operation of production and optimal operation of equipment, using DCS reliability The hardware and data analysis and application based on the DCS database will reduce production losses and prevent accidental parking accidents.
Domestic users in China have generally realized the importance of using DCS control systems. Both DCS and DCS systems will consider adopting DCS control systems. However, most DCS systems are still at the level of simple production operation and control applications. DCS platform-rich data Resources and control functions have not been fully utilized. Based on the further in-depth application of DCS platform data, there is still much room for excavation. The promotion of optimized production operation and control, increase of equipment utilization, and improvement of production safety will be based on DCS control. The main application topics on the system platform.
"Automation Expo": What current opportunities and challenges do you think China's DCS market is facing?
Shi Ping: After nearly 30 years of development, China's DCS market has covered the application of automatic control in major industrial fields. Affected by many factors such as the financial crisis and the elimination of outdated production capacity, it has also been affected by labor shortages and costs. More SMEs have started Consider using automation to increase production efficiency and reduce labor costs. This brings opportunities for the development of control systems and application of DCS control systems in the entire industry. However, due to the existence of foreign suppliers, foreign suppliers and domestic DCS suppliers in this industry Due to fierce market competition, price competition in the DCS system has become intense. Especially in recent years, with the reduction of new construction projects, many manufacturers have basically seized the market with negative profits, laying the foundation for the subsequent service market, because the service market has become the main source of profit for DCS systems.
Han Chen: With the adjustment of the country’s overall economic structure and the introduction of energy saving and environmental protection development strategies, new projects in the process industry will gradually decrease, which will make the market competition of well-known DCS brands more fierce, and the DCS market will gradually enter the stock market era. As DCS companies face fewer new DCS projects, the challenge of maintaining growth will be even more severe. Of course, this also brings opportunities. DCS companies have begun to adjust their strategies, develop stock markets, establish DCS lifecycle service concepts, and intensively improve service quality (eg, Sinopec's hidden trouble investigation projects in previous years were typical stock businesses). The development of the stock market began to become the growth point of many DCS manufacturers' businesses and profits.
"Automation Expo": What is the market situation of your company's DCS products in 2011? Which industries are mainly used? How does your company stand out in the fierce competition and maintain its market share?
Du Xuejun: In 2011, Honeywell DCS and related products sold well in China, and achieved very good sales performance in polysilicon, coal gasification, papermaking, ethylene, LNG, natural gas fields, oil and gas pipelines, and tank storage and transportation markets. PetroChina Northeast Oil & Gas Field, Wuhan Ethylene, Dalian LNG and other major projects. Strong technology innovation capability, advanced products and technologies, rich engineering and project management experience, stable product quality and good after-sales service enable Honeywell to stand out from the competition.
Shi Ping: Hollysys is a DCS control system product manufacturer and service provider with independent intellectual property rights in China. After 18 years of development, its business is widely used in petrochemical, coal chemical, chemical, oil and gas fields, natural gas processing, and water treatment. Nuclear power, electricity, rail transportation, environmental protection, building materials, iron and steel, metallurgy, papermaking, pharmaceuticals, machinery manufacturing, high-speed railway and other industries. Has been successfully used in nuclear power, 1000MW large-scale thermal power units and 5 million tons of oil refining and other key processes. As of the end of October 2011, the company's automation products have successfully implemented 12080 projects at home and abroad, and successfully cooperated with Sinopec, CNPC, CNOOC, China Chemical, China Shenhua and other large SASAC companies. Extensive cooperation; At the same time, in the world's top 500 companies, with the German BASF, DEGUSSA, India AdityaBirla and other famous companies strong cooperation.
It is expected that the increase in automation business in 2011 and Lees will be greater than 15%. Hewlett-Packard enjoys a leading position in China in terms of diversified equipment manufacturing and high-tech industrialization applications for control systems.
Hollysys is a company that attaches great importance to product quality and provides users with stable, reliable and advanced control systems.
Hollysys pays attention to selling products, and attaches importance to after-sales services and user value-added services. It can solve the problem of continuous confidence of users and has a loyal user base.
The technological capabilities owned by Hollysys can provide customers with integrated solutions for automation technology, custom product development, auxiliary design and special maintenance services for specific requirements of the industry. Hollysys has a loyal customer base that is confident in its strength and can establish a long-term partnership with users and win the trust and trust of users.
Han Chen: Emerson's DeltaV control system has maintained its advantages in the petrochemical, refining, and metallurgical industries in recent years, and has gradually expanded its application in other industries such as life sciences and new energy sources.
Emerson's continuous product technology innovation, reduced total customer operating costs through perfect system integration, integrated security technologies and rich IT security features, system flexibility and scalability, and global network of expert services make it fierce Competition always maintains unique advantages. More importantly, Emerson's concept of human-oriented design has earned DCS a better reputation in the market.
"Automation Expo": Some people say that DCS is a "service" and not a "product." Do you agree? If you agree, what do you think the "services" here include?
Han Chen: First of all, since DCS is highly customizable and combined with the customer's technology, it is considered that DCS is a "service" rather than a "product" with certain rationality.
Secondly, DCS is an integrated system platform rather than a pure product. DCS manufacturers must provide customers with a complete set of process control solutions instead of products. The purpose of DCS is to ensure that process production can run continuously, stably and efficiently. . In addition to its products, well-known DCS manufacturers, more importantly, its professional experience in the industry, engineering implementation capabilities and full life cycle service model to ensure its position in the market, has been widely recognized by customers, and this Everywhere reflects the concept of service.
In the DCS market, the design of the solution, system integration capabilities, training, and after-sales service are the focus of the client's inspection. That is, such service should be an overall solution to solve customer's problems with our products. It includes sales from From engineering to maintenance to replacement of a complete solution.
Shi Ping: I agree with this view, users spend money to buy DCS, not only to buy a DCS product, more is to buy this product brings the "functional application", which is reflected through the "service" For DCS applications, many users have already equated this "product" with "service" and believe that buying a DCS product is actually a purchase of a DCS service. These services include basic services and advanced value-added services, which include the following:
The basic services are embodied in the DCS engineering and start-up services. If these are not done well, DCS will not be able to perform basic monitoring operations and control functions, and it will also increase the cost of maintenance in the future.
Advanced value-added services involve DCS-based control performance improvement (APC technology), improved security performance (alarm management and predictive analysis techniques, etc.), improved asset utilization (equipment safety diagnostics and predictive maintenance technologies, etc.), production management and operational benefits Enhance the additional value-added services provided for user factories based on data mining, such as information mining and operation guidance technologies. These services have become the main source of profits for users and suppliers.
Du Xuejun: I personally agree with this view. Since the development of DCS, today, mainstream manufacturers have become more and more indistinguishable in product hardware and software functions. The ability to serve is the core competitiveness that determines success or failure. I understand that the "services" here should cover product R&D and design, project implementation, project management, supply chain management, quality control, and after-sales value-added services that respond to key user needs.
"Automation Expo": As China's DCS market matures, can we predict from the market and technology what new trends will emerge in the future development of DCS?
Du Xuejun: As far as the market is concerned, the competition in the DCS market in the future will be more intense, the market share of domestic DCS will increase, the market will become more and more refined, and emerging markets other than overseas EPC projects and traditional markets will be increasingly affected by each. With the attention of DCS manufacturers, the value-added services surrounding the DCS platform, including advanced control and full-product life-cycle services, will become the major source of profit for DCS manufacturers.
As far as technological development trends are concerned, DCS's product functions will be further extended to the direction of integration. After various vendors have gradually improved the fourth-generation DCS products, they have begun to extend the two business directions up and down, down to the field instrumentation layer, provide field buses, and integrate MES/ERP services at the same time. This extension of functionality will gradually expand the traditional definition of DCS. The integration of plant management and control, and the integration of instrument control and electronic control, have become the major trends in the development of DCS in the future.
In addition, the application of wireless instrumentation technology will be further expanded, and virtual technology (cloud computing) will be widely used in the DCS man-machine interface layer. The technology and products surrounding advanced control and full lifecycle services will become more and more abundant.
Shi Ping: In the face of fierce market competition, corporate production pursues efficiency and efficiency. It is hoped that production targets can quickly adapt to changing market demands. This requires production information, equipment information, raw material supply and inventory information, and production target adjustment capabilities. Information can be correctly provided to managers in real time, enabling decision-makers to make changes and decisions on safety effectiveness of production targets in real time in response to market changes. The controllability of production, the effective use of assets, the integration of information, and the decision-making of production capabilities are the new requirements that companies place on automation technology. Automation technology must not only meet the real-time control and operation of production, but also provide production-related decision-making information (process information, equipment information, and safety production information, as well as the processing and collation of information). Users want to be able to integrate information on various automation islands. To create a greater degree of information visibility across the entire enterprise production management, to achieve the goal of co-production across the entire plant. The development and changes of the automation market require automation suppliers to have the ability to adapt to the capacity requirements of the comprehensive production management of the factory in the new period - CPM (Collaborative production management), and the ability to have comprehensive automation - CPAS (Collaborative Process Automation System). Specifically embodied in:
From the sales of automation products to the sales of services and solutions, from the automation supplier to the automation service provider;
More efficient product chain and product chain industrialization integration effective application (energy extraction, energy conversion and production, energy reserves and transportation, energy utilization and management), to meet the diversified needs of the market for products and services;
Integrated automation technology solution (product + integrated engineering + service + effective production problem solution);
Adapt to the strategy of factory production from the application of automation technology to support business decision support (open up the information channel of DCS + MES + ERP). From the perspective of the entire automation development, a new era of automation based on the concept of service and collaborative operation is coming. That is, the transition from DCS suppliers to collaborative automation service providers.
Han Chen: From a technical point of view: In terms of control technology, DCS has begun to introduce modern control technologies in addition to the traditional classical loop control technology. Technologies such as intelligent loop adjustment, mathematical modeling, and expert loop optimization and adjustment have started at DCS. Appears in the system. In addition, the development of the library that has accumulated typical industrial control strategy experience has become a trend in the development of DCS control technology. DCS will become more and more specialized. The DCS has also been enhanced in terms of switching logic processing, and its own integrated database, simple configuration method of association, and powerful management functions have been approved by end-users, and it has begun to expand into PLC's advantageous fields, such as mines, cement, Water treatment and so on.
In terms of system management, DCS will integrate more up-to-date IT technologies, make human-machine interface more friendly, make device interconnection easier, and provide more powerful data management functions, such as advanced alarm management, asset optimization, and production execution management. Into the DCS system, DCS gradually developed toward the integrated production management platform.
In general, technological innovation is the core of the development of the DCS market, but what kind of innovation is the market and customers can accept, which requires a deeper discussion. Judging from the current market, the current demographic dividend effect in China is declining. How to make breakthroughs in reducing the complexity of the project and improving the efficiency of personnel will be a place for all manufacturers to work hard.
From a market perspective, in addition to ensuring their advantages in traditional industries, well-known DCS manufacturers will strive to achieve DCS breakthroughs in some new industries to increase market development space;
At the same time, it will strengthen the development of the stock market, open up the life cycle service industry in the existing market share, and look for new growth points for business and profit. Some traditional well-known automation vendors have also begun to enter the DCS field. With the rapid rise of local DCS manufacturers, the competition in the DCS market will be fierce. The advantages of foreign companies occupying the high-end market will be challenged, but at the same time, international manufacturers will take advantage of technology The impact of users who have grown up in the end market also exists.
"Automation Expo": What new growth points do you think the future DCS market will have? What are your company's strategic plans for these growth points?
Shi Ping: In the future, the growth point of the DCS market is still “value-added serviceâ€. Hollysys has been planning for the development of the future DCS market. At the same time, the company’s philosophy of “quality, innovation, and continuous service†is quality. The total cost of life cycle can also obtain more economic benefits of the same level of projects from the "services" provided by Lee Hsien. Innovation means that the user can maximize the plant equipment by obtaining new technology services from Heli at the least investment. The production capacity and continuous service are based on continuous and developmental design concepts to achieve maximum investment protection and investment for users. Hollysys expands service content and provides product-based service tools throughout product lifecycles such as product sales, project implementation, start-up services, operation and maintenance, and provides "value-added services" to users. It has become the main job of Hollysys in the future. direction.
Han Chen: The expansion of the industry: In addition to the traditional DCS industry such as petroleum, chemical, power, etc., to expand to other industries, such as mining, pharmaceuticals, cement, metals and so on. The expansion of the stock market: to enhance its own service capabilities with the concept of full life cycle services, provide customers with more service solutions in the production and maintenance phase, such as upgrade, transformation, expansion, data protection, security assessment, loop optimization and other services. From the current competitive landscape of the DCS market, the industry's refined and personalized services will become increasingly important. Emerson has focused on these potential future industries and has been working hard on research and development several years ago. It has continuously introduced new products to enrich product lines and services to meet customer needs.
Du Xuejun: In response to changes in the market and emerging new growth points, Honeywell has made targeted strategic deployments to achieve better and faster development in the future market competition:
Using Lifecycle Services and Solutions as a strategic growth department, Honeywell has always adopted the full lifecycle service as the company's development strategy, and set up a dedicated service sales team and engineering implementation team. The service content includes spare parts service, emergency service support, and 7× 24-hour hotline, training, upgrading, advanced control services, and now more and more annual inspection maintenance services, multi-year maintenance support services, as well as customized services for domestic users, and integrated service support services for the entire plant. And enough. It is worth mentioning that the customized control system performance test (CPM) is specially designed for Chinese users by the US headquarters and has been well received by the users.
To further strengthen localization strategies, not only in terms of personnel, but also to further strengthen localization strategies in product R&D, production, integration, supply chain, and procurement, in response to emerging market demand for low-cost small systems.
Focus on promoting the large-scale application of wireless technology applications in the industrial field of wireless technology will change the structure of the controller and the traditional wiring, compared to the field bus model, wireless technology is an innovative technology that can truly save wiring investment and reduce maintenance costs.
As a pioneer in wireless instrumentation technology, Honeywell's One Wireless wireless instrumentation currently has many successful application examples in various industries in China (such as Sinopec Wuhan Ethylene, Shanghai Shenneng Power, CNPC Xigu Fuel Storage Systems, etc.).
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