In the first half of this year, the national automobile market showed a trend of "low first and then high". However, the overall situation is still not optimistic. Affected by the economic situation at home and abroad, the overall auto market will not rebound quickly, and the trend towards flatness has become a consensus in the industry. Without the rapid advancement of the auto market, the subsidiary auto parts market was also slightly depressed. It was greatly constrained and the export situation was not optimistic.

For China's auto and parts companies, in addition to the harsh environment, lack of information also restricts China's auto exports. The lack of information on foreign markets held by Chinese export car enterprises and the lack of investment in market information directly affect the development of car companies' export development strategies. The wrong strategy will in turn weaken the market competitiveness of exported cars. In recent years, many companies have explored the market in Africa. In the automotive and parts and components markets, there has been a downward pressure between Chinese companies to create a vicious competition environment.

Under this kind of environment, the Wuhan-Suizhou-Fuyang-Shiyan bus corridor in Hubei Province, the export value of automobiles and parts and components enterprises completed 348 million US dollars in the first half of this year, an increase of 9.3% year-on-year, which is very eye-catching and worthy of reference.

Realize customer requirements

Taking a car company in Suizhou as an example, they invested more than RMB 30 million in sample design and production before and after, and various tests and experiments in the later stage to realize the idea that American customers “designed the cab of a garbage truck as a dual steering wheel”. Such a dual-disc garbage truck can be driven from left to right and is highly humanized. It is not only suitable for countries with different driving habits, but also facilitates the safety of normal driving and garbage collection by sanitation workers. In addition, the price of a double rudder cab is calculated based on the “one and a half” of the general cab, and the profit is considerable. After the two steering wheel cabs entered the American market, the brand received more recognition.

"tailor-made" is the key

In order to explore the African market and adapt to the imperfect transportation facilities and hot weather in most parts of Africa, a certain enterprise in Hubei produced a set of "standards" for auto parts production in Africa. The company invested a lot of money to develop various parts and components with hardness and strength suitable for Africa. In addition, many auto companies and parts and components companies have signed contracts with Nigeria, Ghana and other African countries. According to Shao Dao, many European, American and Japanese and South Korean auto companies have already seized the initiative in commercial vehicles. In terms of special vehicles and parts and components, Chinese companies still have the advantages of price and quality. With the development of African economy, the demand for special-purpose vehicles will increase. The bigger it is.

Retain old customers

In order to successfully "gold rush", we must pay attention to "old customers." Seventy percent of a company’s export products this year have entered the African market. Among them, many of the 30% of exporters are old customers. According to the relevant person in charge of the Hubei Provincial Council for the Promotion of International Trade, from a long-term strategic point of view, it is particularly important to have a stable customer base. Due to the specific nature of the African market, foreign investment has certain risks, so there is no need to rush to take big orders. It is not necessarily an option. The amount of customer orders that are currently in contact with the market is small, but with the development of African countries, their demand will surely increase, retaining old customers and capturing export opportunities.

In addition, from a macro perspective, Chinese car manufacturers should conduct adequate market research and preparation in the early stages of overseas development, investigate competitors' information, use external resources, cooperate with professional consulting companies, and conduct joint investigations and developments. Decision plan. At the same time, the government, auto companies, and industry associations should work closely together to control external information and avoid vicious competition among Chinese brands. Auto companies need to know each other well, study the weak links and market characteristics of auto products in the international market, and select Chinese products with advantages to enter the local market.

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