[ China Agricultural Machinery Industry News ] Since the year of 2016, known as the “first year of plant protection dronesâ€, the plant protection drones have burned up. At the same time of strong market demand, there has also been a situation in which enterprises have struggled to survive and have no money to make. Why is there such a flaw?
The reason is that the development of technology can not keep up with the needs of the market. As one of the core components of the drone, the flight control has emerged from the end of last year. Why is this?
The technical bottleneck of plant protection drone has not yet broken through the stage of price conversion
In response to this problem, Yuchen.com interviewed several companies involved in plant protection drone flight control. As practitioners, they think about price wars.
Unlike the steadily advancing power inspection industry, the plant protection industry is suddenly on fire. In response to this phenomenon, Peng Fei, CEO of Extreme Flying Technology, believes that many of the plant protection companies are system integrators. "The so-called system integrators do not have the ability to independently develop accessories such as flight control, batteries, motors, ESCs, etc., but they It can be assembled into plant protection drones by purchasing some accessories inside the industry. There are many such manufacturers in China, and there are hundreds or even 300 or so. "Peng Bin said that products like this want To have a price advantage, it is necessary to compress the prices of these suppliers. Of course, it also includes flight control. This kind of reverse forced, so that the flight control manufacturers have to lower the price.
In response to this phenomenon, some insiders pointed out that most of the plant protection machines on the market are awkward, and the price of the whole machine has been compressed to about 10,000 yuan. Although Dajiang has already controlled the price of MG-1S in the early 40s through large-scale production, the price advantage is lost in the face of machines as low as 10,000 yuan.
Zhang Jiheng, marketing director of Beijing Boying Navigation, said that the MG-1S in Dajiang has recently pressed the price very low, and the pressure on other manufacturers is very large. The large-scale production in Dajiang enables it to make profits through the volume. He believes that the strategy of Dajiang is that the whole machine is cheaper and cheaper, and it also makes money on training.
The technical bottleneck of the industry-class drone has not broken through, and there is already a trend of price wars.
Peng Bin believes that it is precisely because the technology maturity of each family is different, so the more advanced the technology, the higher the price of the enterprise. There is a saying in the industry: the purpose of innovation is to maintain pricing power. If there is no technical advantage, the integration of suppliers is not very good, and they can only use price leverage to attract customers. This is true whether it is a plant protection machine or a flight controller. In the end, it will fall into the price war of “no low but only lowerâ€. From another perspective, the price war can also prove the popularity of the market.
However, Zhang Jiheng disagreed with this statement. He said that agriculture is not a high-profit industry, and the agricultural machinery industry is not a high-profit industry. Plant protection drones are just one type of agricultural machinery. According to the current competitive trend in the market, there is indeed a taste of price war, but the plant protection drone is still far from mature to the price war.
Xuan Yan, who is flying by intelligence, also believes that the price war is biased. This is caused by the self-regulation of the market. As a new thing, drones are generally higher when they are first put into the market. Because of the new, there are fewer competitors. With the development of the market, the price of entering the market will lead to the bottleneck of sales. At this time, the price is required to be exchanged.
Xuanyan pointed out: "When the plant protection machine sells 100,000 yuan, it only sells one thousand a year. With the gradual test of the market, the price has dropped by nearly half, but the number of plant protection machines has risen from one thousand to five. More than a thousand racks have been turned over five times." At present, it is in the process of changing the price.
Regarding the sudden increase in the number of plant protection machines, Peng Bin added that many of them are transformed from consumer drones. In his view, consumer drones have been dead. In the past 2016, either transformation or failure. "Like the end of last year, Yihang and Zero Intelligence have carried out large-scale layoffs. Many people cannot see the direction and future of consumer drones. Everyone thinks this is a niche market." Peng Bin It is pointed out that application-level drones have many application scenarios. The current hot-blooded is of course plant protection drones, so many entrepreneurs who used to do consumer drones have poured into the market of plant protection machines. "The thing they have transformed is to lower the price. This cake can grab a bit."
However, some people believe that there is only a trend of price wars, and there is no real low price. The choice of consumers is not blindly only to look at prices.
As Peng Bin said, the purpose of innovation is to ensure the pricing power. Enterprises with technical backgrounds will dare to sell expensive, while others buy it. If the technology is not good, even if it is cheap, it will not attract high-quality customers. Consumers are valued or stable. In this regard, Xuan Yan also agreed that the current user is more stable and reliable, rather than considering the price. Zhang Jiheng also believes that as long as the flight control is stable and reliable enough, the problem of expensive ones is not big.
At present, the plant control aircraft flight control has not yet reached the level of high quality and low price, or one point for the price of goods, there is no high-cost and low-cost flight control. In the words of Xuanyan: "The sea is much cheaper and cheaper!"
For the competition of various types of flight control in the market, Zhang Jiheng believes that competition is a good thing for buyers, because they can choose a flight control that is more suitable for them within a reasonable price range. What's more, the plant protection machine market is large enough to accommodate dozens of hundreds of flight control companies.
Shenyang's undisturbed staff said that in 2017, the overall agricultural plant protection industry is still moving toward a more rational and more pragmatic direction. In the price war, the ones that can survive will not necessarily be ruined, but in performance and price. The company that balances this philosophy. The balance between performance and price is what consumers are looking for. So no distance will never, and there is no need to join the so-called price war.
Afterwards, Yuchen.com reporters thrown such a question: Last year, many plant protection machines were used for demonstrations. Almost no profitable enterprises mostly spend money to listen to them. So, in 2017, can plant protection drones make money? ?
Peng Bin’s words are intriguing: “It’s important to make money, but making money means the maturity of an industry, because starting to harvest the fruit, it means that the space that may rise is reduced, and the boundaries of the enterprise can be seen clearly. This is for a A startup is not a good thing. A startup wants high-speed growth. Because of the high-speed growth, companies can invest a lot of money to expand and attack the city, but once they enter the harvest, they know the boundaries of the company. Where is it?" We shouldn't set boundaries for plant protection machines early, it can do more.
(Original title: "System Integrator" plant protection machine to take off the price control battle?)
Pellet Line
China Pellet Line,Straw Pellet Equipment supplier & manufacturer, offer low price, high quality Rice Husk Pellet Production Line,Peanut Shell Pellet Press Equipment, etc.Products exported to Europe, South America and more than 180 countries. And in Malaysia, Poland, India, Hungary, Australia, Egypt and other countries set up a general agent, domestic and foreign users praise and favor.
Pellet Line,Straw Pellet Equipment,Rice Husk Pellet Production Line,Peanut Shell Pellet Press Equipment
Shandong Yulong Machine Co.,Ltd , https://www.yulong.cc