No segmentation market will be like an "iron plate" like the mid-to-high-end auto market. Although the competition between the models is fierce, it maintains a stable profit structure for a long time.

However, this situation is changing. This year's high-end auto market continued many years of "the top three" (Camry [review picture forum], Accord [review picture forum] and Passat prix [review picture forum]) stable pattern was broken, Scorpio [review picture forum] squeezed Passat Leaders, Japanese cars dominate the top three positions. However, this pattern will usher in an unprecedented challenge next year, because the masses that solidify the A-class car market will launch two heavy mid-to-high-end models next year to attack this brand and balance the market.

"The biggest change in this year's mid-to-high-end car market is that we have strangled together." A Guangqi Toyota dealer told the "First Financial Daily" that no one in the mid-and-high car market has an absolute advantage this year. It is often the outcome of each other.

Since Cameron established its market position in 2007, the mid-to-high-end car market has basically confirmed the stable pattern of the top three competitions of Camry, Accord and Passat. In the meantime, although new LaCrosse [review picture forum], Xinjunwei [review picture forum], and MAGOTAN [review picture forum] and other power models have been added one after another, they cannot shake this pattern.

However, from the beginning of this year, the traditional top three have been broken. Even among the top three, their respective advantages are no longer obvious. Among them, Tian Hao squeezed into the top three. In the first 10 months, Tianhe had 115,000 licenses, surpassing Passat's collar for the first time after ranking only in the Accord and Camry in the high-end car market.

At the same time, the well-ordered pattern between the top three teams this year is not so clear, but it presents a melee situation. In the first 10 months, although Accord was ranked first in the amount of 134,000 vehicles, the number of cards on the month was also exceeded by Camry several times. The newly emerging Tianzhu was the first player in the month to win the championship in August.

The gap between the top three is also shrinking. In the first 10 months, Camry ranked only 12,000 Accords with 122,000 units on board, while Tianmu's 115,000 units surpassed the Camry's 07,000 units. In the same period of last year, the gap between the top three teams was more than 20,000, and the second-ranked Camry even led the third Passat to lead more than 30,000.

For this pattern of change, automotive marketing experts told the newspaper that the reason is that this segment of the market is more competitive, regardless of product or marketing, the difference between each other is gradually narrowing.

In addition to changes in the market structure, the continuous depreciation of luxury cars and the continuous transfer of mid-to-high-end vehicles to the home market have also led to a decline in the center of gravity of the mid-to-high-end car market. The low-end 2.0L displacement models have become the main force of the enterprise.

Among the statistics of wholesale sales by the Federation, the sales volume of the Tianyi 2.0L displacement model increased 93.5% year-on-year in the first 10 months, and the Camry 2.0L displacement model increased by 65% ​​compared to the same period last year. Only the Accord adjusted the 2.0L displacement model price at the beginning of the year. After that, its sales ratio began to decrease, but it was still much higher than the 2.4L displacement model.

In addition to the best-selling low-end models, the price center of gravity is also constantly moving down. At present, the transaction price of mid-to-high-end car 2.0L displacement models has been reduced to about 170,000 yuan, and the transaction price of 2.4L displacement models has also been lowered to about 21 million yuan.

In the first 10 months, the number of licensed cars in the medium- and senior-level cars was 1.04 million, which was a year-on-year increase of 23%, continuing the year-on-year increase of more than 20%.

The public challenge Although the industry is not optimistic about the prediction of the auto market next year, this does not prevent public car companies from competing for the mid-to-high-end car market. This year's top three is not a sign of surrender from other competitors.

After Passat priests slide out of the top three, next year Volkswagen will launch a more violent attack on the mid-to-high-end auto market. Next year, Volkswagen will launch two mid-to-high-end car models.

Shanghai Volkswagen's new generation of mid-to-high-end vehicles, NMS, has entered the new car catalog and will be available in the first half of next year. It will take over Passat’s leadership in the mid-to-high-end car market, and whether Passat’s princes’ sales are still unknown.

In addition, the Volkswagen Passat B7 China Edition - FAW-Volkswagen extended Magotan will also be listed in the first half of next year to replace the current Magotan.

For the Japanese top three, the strong attack of Volkswagen may become an important factor affecting the pattern of the mid-to-high-end car market. At the same time, the Japanese top three will also launch a strong counterattack.

In the Japanese top three, Accord and Tianzhu will enter the mid-term refinancing stage next year, and now they have moved ahead. The 2011 new Tianzhu is already on the market, and the new Accord will also be officially unveiled at the Guangzhou Auto Show. Camry will also enter a new generation cycle next year.

All indications are that the mid-to-high-class car market will begin a new melee season next year, and this will show the ups and downs of different models.